Marketing Aptitude/Computer Knowledge Practice Question Set
1) An operating system ---------
a) Administrative
b) Control Division
c) Input division
d) Process Division
e) None of these
Ans a
2) Which is not an operating system
a) Unix
b) Oracle
c) MS DOS
d) XENIX
e) None of these
Ans b
3) Disk Partition can be done by
a) F Disk Command
b) Format Command
c) Partition Command
d) Hard Disk delete
e) None of these
Ans a
4) Which is not the option of Translator
a) Assembler
b) Interpreter
c) UNIX
d) Compiler
e) None of these
Ans c
5) The Virus which themselves attach with the operating system of computer is
a) Boot in Factor
b) EXE in factor
c) Operating in Factor
d) System in factor
e) None of these
Ans d
6) Read only memory
a) Volatile
b) Non Volatile
c) Visible
d) only a and b
e) only a and c
Ans b
7) Window is
a) GUI
b) CUI
c) PUI
d) SUI
e) MUI
Ans a
8) In "Double-Win" strategy
a) Customer gets an additional Benefit
b) Customer gets Price Rebate
c) Both Customers and the sales person come out with sense of satisfaction
d) Both a and b
e) None of these
Ans c
9) Customer behavior "Perception is a process through which--------
a) a Customer make ultimate purchasing
b) a Customer is Satisfied
c) a Customer's mind receives, organizes and interprets physical stimuli
d) Both a and c
e) None of these
Ans c
10) Demonstration is an exercise to
a) Attractively Pack and display the goods
b) Prove the Characteristic of the Product
c) Both a and b
d) Either a or b
e) None of these
Ans b
11) Which among the following is not an example of Direct Marketing?
a) Tele-Marketing
b) Sales on Internet
c) Mail order sales
d) Retail store
e) None of these
Ans b
12) In advertising for ----------- is not allowed on TV?
a) Liquour
b) Cigarattes
c) Both a and b
d) Soda
e) None of these
Ans c
13) Which of the following is not a Post Testing Technique of Advertisement?
a) Sales test
b) Focus Group
c) Enquiry Test
d) Attitude Test
e) None of these
Ans b
14) Market Function includes
a) Designing New product
b) Advertisement
c) After Sales service
d) Publicity
e) All of these
Ans e
15) In India which commission can be approached to curb misleading advertisements
a) MRTP
b) ASCI
c) MTP
d) ISPT
e) QTP
Ans b
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