Marketing Awareness and Computer Ability Sample Model paper
1) In Banking Service, market can be segmented on the basis of
1) Density
2) Customers
3) Both 1 and 2
4) only 1
5) Only 2
Ans 3
2) Which of the following is NOT a Post testing technique of advertisement?
1) Sales Test
2) Focus Group
3) Enquiry Test
4) Attitude Test
5) None of these
Ans 4
3) "Casual" research is basically concerned with
1) Measuring and Estimating the frequencies with which of things occur
2) Arriving at a Forecast or prediction of Interest
3) Establishing Cause and Effect relationship
4) All of the above
5) None of these
Ans 2
4) In India, which commission can be approached to Curb misleading advertisements-----
1) MRTP
2) MTP
3) ISPT
4) QTP
5) None of these
Ans 1
5) In the Relationship Marketing firms focus on -------- relationships with ---------
1) Short Term, Customers and Suppliers
2) Short Term, Customers
3) Long Term, Customers and Suppliers
4) Long Term, Customers
5) None of these
Ans 3
6) Which of the following is NOT an element of the Marketing Mix?
1) Distribution
2) Target market
3) Products
4) Pricing
5) None of these
Ans 2
7) Tangible part of a Computer is Called
1) Hardware
2) Modem
3) Memory
4) Software
5) Operating System
Ans 1
8) --------------- is an unit of measurement that is equal to 1,048,576 or one million byte:
1) Byte
2) Megabyte
3) Gigabyte
4) Kilobyte
5) Memory
Ans 2
9) A round, shiny and portable disk that can store software information in large quantity?
1) Scanner
2) CD-ROM
3) Floppy Disk
4) Monitor
5) Laptop
Ans 2
10) Bit is short form of
1) Binary Language
2) Megabyte
3) Binary Information Unit
4) Binary Number
5) Binary Digit
Ans 5
11) The data inside the floppies are stored in circular segments called -----
1) Sectors
2) Rounders
3) Tracks
4) Rounders
5) Circles
Ans 3
12) Tape drive offer ------------- access to data
1) Sequential
2) Timely
3) Random
4) Binary
5) Disastrous
Ans 1
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