Marketing and computer Awareness Questions
1) A value chain in Marketing means
1) a process by which good grains value as they pass through different levels of intermediaries
2) a factory outlet store
3) an operator of discount stores with many branches
4) a process by which companies target value conscious customers
5) None of these
Ans 1
2) Which of the following is NOT part of an organizations micro-environment?
1) Government Legislation
2) Customers
3) Suppliers
4) Competitors
5) None of these
Ans 1
3) Which of the following is an element of an organizations internal-environment?
1) Competitors
2) Employees
3) Wholesalers
4) Retailers
5) None of these
Ans 2
4) The marketing concept is a way of thinking or a management philosophy that effects
1) mainly customers relations
2) only marketing activities
3) only business organizations
4) mainly the efforts of sales personnel
5) most efforts of the organization
Ans 5
5) Which of the following is an example of a problem that may arise in the implementation of the marketing concept?
1) Dealers do not support the marketing concept
2) A product may fit the needs too many segments.
3) By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments
4) Consumers do not support the marketing concept
5) None of these
Ans 3
6) All of the following are marketing management tasks except
1) coordinating marketing activities
2) marketing planning
3) organizing marketing activities
4) marketing control
5) project development and analysis kotak form
Ans 5
7) Service after sale is not the function of
1) Employees of the company
2) Director of the company
3) Marketing staff
4) seller
5) All of the above are wrong
Ans 3
8) Easily relocatable language is
1) Medium Level Language
2) Machine Language
3) Assembly Language
4) High Level Language
5) None of these
Ans 3
9) CD-ROM is a
1) Magnetic memory
2) Semiconductor memory
3) Memory register
4) All of these
5) None of these
Ans 5
10) A name or number used to identify a storage location devices
1) A byte
2) A record
3) An address
4) All of these
5) None of these
Ans 3
11) The octal equivalent of 111010 is
1) 71
2) 75
3) 81
4) All of these
5) None of these
Ans 1
12) Most important advantage of an IC is its
1) Reduced cost
2) Lower power consumption
3) Extremely high reliability
4) Fabricated on a tiny silicon chip
5) None of these
Ans 3
13) A characteristic of card systems is
1) Needing a larger DP staff
2) using cards as records of transactions
3) slowness in processing data
4) All of these
5) None of these
Ans 4
14) The memory which is programmed at the time of it is manufactured
1) EPROM
2) RAM
3) POM
4) PROM
5) None of these
Ans 3
15) Registers, which are partially visible to users and used to hold conditional are known as
1) Memory address registers
2) General Purpose register
3) Flags
4) PC
5) None of these
Ans 2
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