15 Solved MCQs of Marketing Knowledge/Computer Awareness for the SBI Associate Exam

 Marketing/Computer Knowledge objective type questions

1) CRM means

1) Customer Relative Meet

2) Customer Relationship Management

3) Customer Retention Manager

4) Channel Representative Manager

5) Channel Route Market

Ans 2

2) The target Group for Credit Card is

1) All cards holder

2) All existing borrowers

3) Individuals with taxable income

4) All of these

5) None of these

Ans 5

3) Bancassurance means

1) Assurance to give good service

2) Assurance to repay loans

3) Assurance to bank with one bank

4) Assurance given by banks to Loaness

5) Selling Insurance Products through Banks

Ans 5

4) Price is an important factor for effective marketing. What are the others Ps?

1) Place, Persuasion & Promotion

2) Product, Promotion & Place

3) Pride, Person & Place

4) Product, Paper & Person

5) None of these

Ans 2

5) Sales forecasting invloves study of

1) Distribution outlets

2) Sales Planning

3) Proper selling price

4) Consumer needs and demands

5) All of these

Ans 5

6) Service Marketing is the same as

1) Transaction Marketing

2) Relationship Marketing

3) Internal Marketing

4) All of these

5) None of these

Ans 2

7) "Benchmark" means

1) Marks on the bench

2) Salesmen sitting on a bench

3) Set Standards

4) Products lined up on a bench

5) None of these

Ans 3

8) Housing all hardware, software, storage and processing in one site location is called

1) Centralized Processing

2) Time-sharing

3) a distributed system

4) a host computer

5) None of above

Ans 1

9) Soft copy refers to

1) Digitization

2) Printed output

3) Music sounds

4) Screen output

5) None the above

Ans 1

10) Hard disk files are considered ----------- storage

1) Non volatile

2) Flash

3) Non permanent

4) Temporary

5) None of these

Ans 1

11) A ---- uses laser technology to store large amount of information

1) Hard disk

2) Extended Disc Read-only memory(ED-ROM)

3) Compact Disc Read only memory(CD-ROM)

4) Floppy Disk

5) None of these

Ans 3

12) The --------- Key will launch the start button

1) Windows

2) Esc

3) Shift

4) Shortcut

5) None of these

Ans 1

13) A program written in High level language is called

1) Machine code

2) Source Code

3) Object code

4) Assemble Code

5) None fo these

Ans 2

14) When sending an e-Mail the ---------- describes the content of the message

1) Subject

2) CC

3) to

4) Content

5) None fo these

Ans 1

15) The -------- manual tells you how to use a software programme

1) Documentation

2) Programming

3) User

4) Technical

5) None of these

Ans 3

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